The most common misunderstanding in marketing is that advertising is what makes a fashion brand successful. That assertion is entirely untrue! It is the products and branding that make a brand renowned, not the advertising. Of course, you’ve probably heard a few stories of individuals getting lucky because celebrities like Justin Bieber and many more were wearing their shirts, but advertising is frequently exploited for other purposes.
The success of a clothing line is maintained, not created, by advertising and marketing it or pitching about it. Your brand should be supplemented by advertising and marketing. Do explore your options as it is not difficult to focus on your goals. If you are pitching for the Indian markets, then online advertising is the best way to reach the vast geography.
Having your domain and website is, in my opinion, excellent practice in terms of web branding. So, even if you are an upcoming name like STI Apparel Automation with a website like https://fucensewing.com/, you should still maintain the main site with a name like https://fucen-sewing.com/ for marketing purposes. It’s ridiculous not to have a website nowadays because hosting and domain names are so inexpensive. Even if you don’t intend to create a website right away, you should at the very least purchase the domain name and park it. No one will be able to steal your perfect little domain name this way.
Search engine optimization
The most crucial factor is most likely the SEO ranking. SEO (Search Engine Optimization) is a science in and of itself, but here are a few pointers to get you started. If you have a high page rank, you will be more likely to be ranked positively when someone searches for “graphic t-shirts shop” or something similar, thus when someone searches for “graphic t-shirts shop” or something similar, they will be more likely to click on your store’s link. Here are some tips for a better website exposure –
- Come with descriptive titles
- Make your site easy to crawl (web spiders)
- Update the content regularly
- Come up with good backlinks
- Work on your metadata
Other ways to market your brand name
If you reside in a nice area, contacting the local newspaper to request an article on your company might be a fun way to attract some attention. People take pride in their neighborhood. On the plus side, it’s free, and there’s no harm in giving it a shot. It’s not like you’ve lost anything if you don’t get the article.
More ventures, such as television ads, magazine ads, billboards, and so on, should be considered. These are probably not appropriate for small independent businesses like yours and mine, but hey, if you have the cash, it might be worth it.