Marketing is a dynamic field that requires expert adaptation to each new event that shapes our world. As we find ourselves during a situation that is almost beyond conception, the intricacies that go into brand marketing will have to change quickly as well.
The fashion industry has already started to evolve as it needs to find different ways to reach customers. With new designs, there is also an evolvement of commercial sewing machines used for upholstery, leather, and garment hubs.
Today’s consumer is unsteady, and a single post or video on social media can mean the difference between acquiring and losing a loyal customer. During this pandemic, an industry like fashion, which we’ve recently discovered isn’t ‘vital,’ will have to take steps in the proper direction to ensure they keep the dialogue going among buyers without appearing outdated in their approach.
Fashion is a highly fragmented sector. Farmers growing cotton, spinning units make yarn, weavers convert yarn to fabrics, processing units and mills make this fabric wearable, garment units create the final piece of clothing with the use of textile machines {commercial sewing machines}, and finally, brands and retailers branding and selling the same to us, the consumers, are all stakeholders in the supply chain.
In an environment with so many stakeholders, each attempting to innovate and do something new, it’s critical to understand what’s important to the final consumer. Consumers have a different perspective on clothing than industry technocrats. Each factor matters, but in different ways, as evidenced by the fact that the wearer’s experience, visual appearance, and unique traits are all important.
Digital approach – Use of Social Media Platforms
Traditional marketing may appear insensitive at this time because the pandemic is the only thing on everyone’s mind as they go about their regular lives. The amount of time spent on the internet has increased by 70%, along with a 61% increase in social media participation. According to new data released by Facebook, users are spending up to 70% more time on their applications, with Instagram and Facebook Live views doubling in only a week.
Through the help of this approach brand names dealing with industrial sewing machines can also reach their potential clients with the help of digital platforms. While many companies have continued to sell their products and special offers as before, others have made it clear to their customers that they prioritize safety. Many firms are donating to organizations and offering protective gear and supplies to those in need, but it’s also crucial to motivate your social media following.
