Denim has always been an important aspect of fashion, from workwear to casual wear — denim has changed the way people dress. Employees in the mining business wore the blue and white striped fabric as it is durable and good for rough usage. Denim fabric began to be exported to England for the production of low-cost, durable labor clothing for employees.

The British coined the term “Dungaree,” which is similar to “Dungri.” The term was first used in the seventeenth century to describe inexpensive, coarse, thick cotton cloth. And “Dungree” clothing was utilized by populations working in harsh environments since it did not rip readily. With the introduction of branded industrial sewing machines, the production of denim has also increased with time. 

Denim intro in India

Flying Machine launched the first denim lines in India in 1980 to cater to the growing adolescent market. After recognizing the market potential, Arvind Mills released the primary branded Indian denim in 1995, fifteen years after the release. By that time, major manufacturers such as Lee and Levi’s had begun marketing in India.

For a few years, the Indian denim sector has been prospering in the home market, and the market now covers a sizable global market. After China, India has the world’s second-largest denim market. Despite this, the industry has a number of unexplored opportunities.

Denim is more popular than ever among Indian generations, particularly among Indian adolescents. Denim is more of a fashion statement for the majority of Indian children than merely a casual outfit. The denim market in India is divided into three categories: men’s, women’s, and children’s denim. Men control 85 percent of the denim market, while women account for only ten percent, and children account for only five percent of the whole Indian denim market.

The Indian denim industry has had a high-quality boom over the previous decade. Denim production capacity in the country is currently around 1.1 billion meters per year. By 2020, the global denim market is expected to have grown to USD 64.1 billion. The Indian denim market accounts for 80-85% of total denim production. Despite this remarkable statistic, Indian denim production accounts for barely 5% of the global textile sector.

Growing denim manufacturers around the world are eyeing India as a potential denim export market due to its first-rate standards, cost-effectiveness, the introduction of good industrial sewing machines, and a large pool of skilled labor. Growing disposable incomes, westernization of work culture, and the resulting upward push in the popularity of denim jeans are driving the denim business in India.

Social media has become obligatory and the most influential and crucial virtual area for businesses – whether it is a huge multinational, a little mom-and-pop store, or an MSME – in India and throughout the world. Social media has not only changed the way people do business, but it has also made it easier for them to reach and connect with their target audience than ever before. 

It allows these businesses to connect with a large audience, establish brand visibility and acceptance, and retain their customer base. Starting from fabrics to industrial sewing machines, social media has provided its reach among the common mass and the people have the choice to buy the correct product for their business. With nearly 59% of the world’s population online, no company can afford to miss out on the opportunity to sell their products on social media.

While more and more small business hubs are becoming aware of the importance of social media, they remain skeptical about its benefits for businesses, owing to the size of their business (which is typically small with lower turnover than most established brands using social media), the costs of leveraging the medium, a lack of awareness and knowledge about how to use social media properly, skepticism about connecting with the right audience, and so on.

The importance of social media in business

As long as organizations have good management and professionals on board, social media marketing may help with brand positioning and uniqueness. Tailoring tools [commercial sewing machines] from renowned brand names like Fucen deliver trust and value for your business hubs and thanks to the reach of social media, they do now have a good demographic reach among the clients. 

A fashionable product launch via social media offers an advantage over a traditional product launch in terms of the number of people who attend online events, efficient communication through blogs, and cost-effectiveness, in addition to eliminating the need for travel. The first-hand experience of social media boosts the reach of small businesses and increases their demographic reach. 

The influence of social media on the fashion business cannot be overstated. Businesses have begun to notice the many benefits of developing a voice for their brand and engaging with customers on popular social media platforms since the rise of social media.

Customers may obtain a clear understanding of what the company stands for by using social media channels to grow their image, messaging, and entire lifestyle. Businesses may use platforms to convey both their visual and written messaging, and customers can easily scroll through the brand’s overall image is with an efficient marketing strategy in place. It increases the traffic of potential customers for the business and suitably creates a positive market image for the brand.